EventsMonthly Luncheons & Guest Speakers
April 2018 | Retail
Keeping bricks and mortar relevant in an online age
Harbourview Function Centre
Tuesday, 10 April 2018 –
12:00pm to 1:30pm
Monthly Luncheon | APRIL (Book now!)
Newcastle Business Club are pleased to partner with Westfield Kotara to look at Keeping bricks and mortar relevant in an online age, welcoming Phil McAveety, Director Customer Experience of Scentre Group, as our guest speaker.
Phil was appointed Director Customer Experience of Scentre Group in July 2016. He has a globally recognised track record in brand management and customer experience, having held senior executive roles at some of the most well-known global consumer brands.
Before joining Scentre Group Phil spent eight years as Executive Vice President/Chief Brand Officer for Starwood Hotels and Resorts Worldwide, operating across a portfolio of major brands including Sheraton, Westin, St Regis and W Hotels. He was responsible for managing a global brand strategy with local execution with a heavy reliance on digital execution.
Prior to Starwood he spent close to a decade in various roles with Nike is Asia-Pacific, the US and Europe including 6 years leading Brand Management for EMEA region overseeing all aspects of marketing, communications, sponsorship and digital development.