EventsMonthly Luncheons & Guest Speakers
May 2018 | Marketing
Responding to shifting customer expectations of choice
Harbourview Function Centre
Tuesday, 8th May 2018
12:00pm to 1:30pm
Monthly Luncheon | MAY (Book now!)
Business growth with purpose – marketing the right way
Sustainable growth is one of the biggest challenges any business leader faces. At our May luncheon, Lois Donaldson, from Wine Selectors, will share their learnings on how they have unlocked growth in the highly competitive market of wine retailing.
This is a story of how a 40 year old Newcastle business has re-invented itself into a customer-centric organisation appealing to today’s most valuable wine enthusiasts right across Australia. It’s a story that highlights the importance of strategy before tactics and purpose before price.
During lunch you’ll also have the opportunity to taste some great Hunter wine and learn about varieties that are also achieving strong growth through re-invention becoming more relevant to today’s wine drinkers
Lois Donaldson is the General Manager responsible for Marketing, Product and Business Development at Wine Selectors.
Over the past three years Lois has helped to transform Wine Selectors and drive growth into this locally headquartered business.
Prior to Wine Selectors Lois held senior positions for 20 years+ in the advertising and media world. Most recently she was National Head of Strategy for the world’s largest communications group Publicis in Australia where she helped drive strategic growth for industries spanning alcohol, FMCG, travel, finance, government and telecommunications.
Lois’ breadth of experience across all communications channels and a wide range of businesses and industries has given her a unique insight and ability to help companies embrace and thrive in change.